Thomas & Friends Wood

Thomas & Friends Wooden Railway underwent a full design revamp and I was assigned to design all branding elements. The task was to offer a new fresh look on the premium toy line. My idea was to do the total opposite of what had been currently done, which went from a dark packaging to a more happier, gender neutral design. From logo, packaging to wardrobe styling of the models, the goal was achieved and the line was launched in Sept. 2017.