Thomas & Friends Influencer Project

During the winter of 2018, Thomas & Friends marketing worked on a idea to develop an influncer box to send to the biggest kids toy blogs. The idea was to send them individual trains, accessories and full sets to help them create unquie Thomas worlds. Along with the structure team, we developed 3 concepts that were sent to 100 different familys. The biggest challenge was to create a structure small enough to ship but big enough to hold over $150 USD in product. The idea of creating nesting areas not only allowed us to fit in all the product but also allowed us to create great branding visuals.