Thomas & Friends Super Station

Thomas & Friends Super Station is a innovation item created as a buzz worthy toy for 2018. Working with the cross functional teams, we developed a fresh new style, which allowed the brand to attract an older consumer, yet stay appealing to the brand loyalist. Beyond packaging, I was tasked to help develop all assets that would help carry this item into the 2018 holiday season, such as digital and lifestyle photography. Launching in August 2018, this toy has already seen a successful launch and is on track to dominate during the holiday season.