Playcloths

Having a strong passion for streewear & fashion, I was able to work on one of my favorite brands and with one of my favorite musicians. The playcloths brand is owned by recording artist Pusha-T and I had to privileged to work with him on expanding the brands presence, both in retail and in the digital world. Beyond marketing duties, I was able to art direct all shoots, launched & managed all social media accounts and help engage retails from around the world. Keeping up with the design aesthetic of the time, the focus was to tell the story with photography and minimal typographic treatments.